decision analysis partners conducted a study to evaluate current hybrid mail products and markets for an undisclosed client. The study included the examination of

• Direct Mail Hub,
• Picture Permit Imprint,
• Click2Mail,
• Cardstore.com, and
• PremiumPostCard,

as well as ‘Conversion’ hybrid mail products or services where ‘conversion’ consists of the hybrid products or services that may result from converting physical products into the hybrid space.

We developed a roadmap for our client, identifying potential areas for future development.