Study on Innovative Postal Products

decision analysis partners has been awarded a project to evaluate the feasibility of several innovative postal products. The respective studies include benchmarking similar services by other posts, estimate market size and demand, perform SWOT analyses and cost and revenue estimations.

Postal operators we must create new and innovative solutions that meet the needs of tomorrow’s customers and increase the loyalty of current customers. This includes developing new relationships with younger people who, compared with earlier generations, increasingly view mail as less relevant. Operators must anticipate the needs of technologically connected small businesses and recognize the global nature of commerce by responding to the needs of customers who operate internationally.