U.S. Postal Service Recognizes Direct Mail Success

WASHINGTON – May 3rd, 2011 — The U.S. Postal Service today honored Ohio-based branding agency Mlicki with a Marketing Achievement in Innovation and Leadership (MAIL) Award for a direct mail campaign that attained a 10 percent response rate.

Recognized for creative and effective use of direct mail to achieve business goals, Mlicki won the MAIL Award for its Blue Octo Classified Dossier. The “dossier” direct mail piece was part of a multichannel marketing campaign to launch Blue Octo, a line of industrial waste-water pumps manufactured by Gorman-Rupp, Mansfield, Ohio. The Blue Octo Classified Dossier direct mail piece was sent to 3,000 prospects, generating 300 sales.

“The Postal Service is pleased to honor Mlicki with the first MAIL Award,” said Paul Vogel, president and chief marketing/sales officer. “Their fun and creative use of direct mail is sure to inspire other companies to take advantage of one of the most effective ways to promote new products and prospect new customers.”
[USPS Press Release]
[Deliver Magazine Article]
[Video on the Mlicki Website]